Yasmina Ajbilou has led the label Ajbilou Rosdorff as head of design and creative director, but Ajbilou will continue with the label without Rosdorff, under the name use.less. A play on words, just like Ajbilou’s designs. A mix of materials, the use of layers, a fresh color pallet with 80’s Benneton vibes as inspiration, a play on streetstyle and avantgarde, her style can be categorized as ‘street couture’.
Fabrics and materials are extremely important to Ajbilou. use.less vision is about the re-use of left-over materials presented in an innovative, young manner. She realizes this by taking on partnerships with, for example, Enchede Textielstad which weave fabrics from waste material. She also uses rest products from the industry.
Designer: Yasmina Ajbilou | Instagram @ | photo: Raf Belgrave en Romano Leka