by Dunja Hoejenbos


Serai is the digital B2B platform by HSBC that makes global trade easier for apparel businesses. 

Companies can share information about their business, products and services to create a trusted ecosystem across the supply chain. Through a single platform, members can access industry business solutions and exchange complex information from multiple data sources to gain visibility into their supply chain.

Serai is an essential resource that evolves with its users over time to help grow their business and meet their changing needs. It’s all about taking the complexities out of global trade.

Serai’s Supply Chain Solutions for Enterprises

We help buyers manage risk and seize new opportunities through the power of information:

  • Product-level traceability helps buyers understand who is in their extended supply chain and get a better view of potential risks to their business
  • Take control of your brand’s narrative by proactively showcasing transparency in your supply chain
  • Build trusted relationships with your suppliers through closer collaboration
  • Stay up to date with any changes that may affect your business.

We help suppliers innovate and stand out from your competition:

  • Build your digital supply chain network so that you can easily collect information from your own business and partners
  • Analyse, understand and share it with your buyers
  • Build trust with your buyers by providing them information relevant to their products
  • Win new business by showing the level of transparency you have in your supply chain

Get Started with Serai!

It all starts with a workshop to document the key challenges you would like to address and get feedback on our solution. Our approach to mapping complex supply chains starts with an initial consultation phase, followed by implementation and optimisation phases. Irrespective of whether or not we proceed, the workshop will provide you with deep insights into your current supply chain.

Book a demo with us today or download our case study to understand how we are partnering with global brands.